Get Free Shipping on orders over $0
Strategic Strikes : Mastering Your Communications in the Cage Match of Public Opinion - Patrick Riccards

Strategic Strikes

Mastering Your Communications in the Cage Match of Public Opinion

By: Patrick Riccards

Paperback | 25 March 2026

At a Glance

Paperback


RRP $34.99

$33.99

or 4 interest-free payments of $8.50 with

 or 

Available: 25th March 2026

Preorder. Will ship when available.

Strategic Strikes is not for the faint-hearted communicator. Patrick Riccards-a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership-offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan's gone to hell.

Drawing parallels between strategic communications and mixed martial arts, Riccards shows that survival isn't about polish-it's about instinct, precision, and pressure-tested strategy. From corporate disasters to campaign collapses, his stories reveal what really works when you're backed into a corner and the cameras are rolling.

You'll learn how to:

  • Spot and counteract bias in media and public perception
  • Strike first with messaging that hits-and sticks
  • Read your audience like a fighter reads an opponent

No buzzwords. No fluff. Just the hard truths about how to lead communications under pressure, drawn from real-world experience. If you're tired of stale PR tactics and ready to dominate the narrative, this is your book.

Public opinion is a cage match. Stop dancing. Start striking.

More in Public Relations

Speak Up : How to be a successful presenter and media spokesperson - Theresa Miller
Fundamentals of Public Relations - Ezekiel Chapman
Public Relations : Theory and Practice - Kimberley Bowers
Public Relations and Strategic Communication - Karen Sutherland

RRP $107.95

$91.75

15%
OFF
Strategic Communication : 3rd Edition - Campaign Planning - James Mahoney
This is Marketing : You Can't Be Seen Until You Learn To See - Seth Godin
Strategic Communication 2ed : Campaign Planning - James Mahoney

RRP $92.95

$80.75

13%
OFF
Creativity in Public Relations : 4th Edition - Andy Green

RRP $60.00

$12.00

80%
OFF
The Public Relations Handbook : Media Practice - Alison Theaker

RRP $88.99

$58.99

34%
OFF
Hitmakers : How Brands Influence Culture - Ana Andjelic

RRP $65.99

$43.99

33%
OFF