Strategic Management for Tourism Communities : Bridging the Gaps

Bridging the Gaps

By: Peter E. Murphy, Ann E. Murphy

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Paperback | 1 December 2003

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456 Pages

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23 x 15 x 4.5

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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principle functions of business and stakeholder analysis to develop a model of collaborative decision making.

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Acknowledgements	p. vii
Prologue	p. 1
Setting the Scene	p. 3
Background	p. 3
Purpose	p. 5
Structure	p. 8
Summary	p. 10
Definitions, Theory and Practice	p. 11
Tourism Definitions and Data	p. 11
Community Definitions	p. 15
Community Tourism Definitions	p. 26
Tourism Theoretical Developments	p. 30
Summary	p. 48
Key Business Management Functions	p. 50
Business Management	p. 51
Environmental Scanning	p. 56
Strategic Management	p. 59
Tourism Strategic Management	p. 61
Corporate and Community Culture	p. 71
Implementation	p. 73
Case Study: Victoria Harbour Ferry	p. 74
Summary	p. 80
Key Business Management Functions in Tourism	p. 81
Management Functions	p. 83
Part Outline	p. 85
Planning	p. 86
Business Planning Process	p. 86
Community Tourism Planning Process	p. 92
Combining Approaches	p. 110
Summary	p. 111
Organising	p. 113
Business Organisation Processes	p. 113
Community Tourism Organisation Processes	p. 118
Summary	p. 129
Leadership	p. 130
Business Leadership	p. 131
Entrepreneurial Leadership	p. 140
Tourism Leadership	p. 143
Summary	p. 154
Controlling	p. 155
Controlling in Business	p. 156
Controlling in Tourism	p. 159
Quality Controls	p. 163
Controlling in Community Tourism	p. 174
Summary	p. 178
Case Study: State of Victoria's Strategic Tourism Plan	p. 178
Tourism Community Stateholders	p. 185
Stakeholders	p. 187
Part Outline	p. 192
Customers	p. 193
Objectives	p. 194
Planning	p. 195
Organising	p. 200
Leadership	p. 211
Controlling	p. 216
Summary	p. 221
Industry	p. 223
Objectives	p. 225
Planning	p. 225
Planning Theories	p. 229
Organisation	p. 236
Leadership	p. 245
Controlling	p. 252
Ethics	p. 255
Summary	p. 258
Residents	p. 260
Objectives	p. 260
Planning	p. 262
Organising	p. 268
Leadership	p. 275
Controlling	p. 280
Summary	p. 287
Government	p. 288
Objectives	p. 290
Planning	p. 291
Organising	p. 304
Leadership	p. 313
Controlling	p. 320
Summary	p. 328
Case Study: Tourism Management in the Florida Keys, USA	p. 328
A New Paradigm	p. 337
New Approach	p. 339
Part Outline	p. 339
Working Together	p. 340
Objectives	p. 340
Planning	p. 345
Organising	p. 353
Leadership	p. 358
Control	p. 361
Summary	p. 369
Bridging Tourism Gaps Through Strategic Management	p. 371
Objectives	p. 371
Planning	p. 372
Organising	p. 376
Leadership	p. 380
Controlling	p. 388
Summary	p. 393
Case Study: Bridging the Gaps at Mt Stirling	p. 394
Epilogue	p. 405
Conclusion	p. 406
Strategic Tourism Planning Resources	p. 408
International Organisations	p. 408
Regional Organisations	p. 408
National Organisations	p. 409
Indigenous Organisations	p. 411
State and Local Organisations	p. 411
Bibliography	p. 413
Index	p. 444
Table of Contents provided by Rittenhouse. All Rights Reserved.

Strategic Management for Tourism Communities : Bridging the Gaps

Bridging the Gaps

At a Glance

Black Friday Sale

Up to 80% off RRP* across a great range of titles

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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