Strategic Management

By: Cliff Bowman, David C. Asch

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Paperback | 1 June 1987 | Edition Number 1

At a Glance

Paperback
407 Pages

Dimensions(cm)
23.5 x 15.5 x 2.18

Paperback

RRP $140.00

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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning

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'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

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