Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $0
Strategic Communication : Public relations at work - Jane Johnson

Strategic Communication

Public relations at work

By: Jane Johnson, Leanne Glenny

eText | 28 September 2020 | Edition Number 1

At a Glance

eText

$86.89

or 4 interest-free payments of $21.72 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge.

Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication.

Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionSociety & CultureMedia StudiesBusiness & ManagementSales & MarketingPublic RelationsIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology IndustriesReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication Studies
Business Communication & Presentation

More in Business Communication & Presentation

Communicating at Work - Tony Alessandra

eBOOK

Communicating at Work

eBook

$24.99

This product is categorised by