Strategic Analysis

'Antagonism about strategizing and strategies has prevented many creative and cultural industries from reaching their full potential and reinventing themselves in the face of external pressures. This is why Jonathan's book is strongly recommended reading.' - Dr. Pekka Mattila, Professor of Practice, Aalto University School of Business, Finland

'Dr. Gander, through his command of the literature, eloquently sketches us a text, providing a strategic approach to decision-making within the creative and cultural industries. With a balanced use of theory and practical application, Strategic Analysis: A Creative and Cultural Industries Perspective provides educators and academics with real world context for the implementation of strategy and its effective execution within the industry'. - David Schreiber, PhD, Chair and Assistant Professor of Entertainment Industry Studies, Belmont University, USA

'This book is a very necessary exploration of the increasingly important creative economy. It offers a fascinating and persuasive argument for the practice of strategizing to those who wish to develop compelling and competitive value propositions.' - Matteo Montecchi, Senior Lecturer, The University of the Arts, London College of Fashion, UK

'It is a commonplace misconception that "nobody knows anything" about the operation of the cultural and creative industries. In this book Gander challenges this viewpoint by developing a strategic perspective that offers a clear insight into the varieties of competition, markets and values that make up the cultural and creative industries. The book will be an important aid to anybody seeking to make (business) sense of the cultural and creative industries.' - Andy C Pratt, Professor of Cultural Economy and Director of the Centre for Culture & the Creative Industries, Department of Sociology, City, University of London, UK