Storynomics

Story Driven Marketing in the Post-Advertising World

By: Robert McKee, Thomas Gerace

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Hardcover | 17 May 2018

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Format
Hardcover

Dimensions(cm)
23 x 14.5 x 2

Hardcover

RRP $59.95

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Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.

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