Why My Experience Can Help You. . . . . . . . . . . . . . . . . . . . .ix
What Makes This Book Different From Other Books
Aimed at Job Seekers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xi
ART 1: You, the Product: Define and Position
Your Product. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 1
Chapter 1. Product and Promotion:
Position Yourself to Overcome Age Bias. . . . . . . . . . . . . . . . 7
Chapter 2. Define Your Career Direction Using Your Core
Values and Must-Haves. . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Chapter 3. Are You Prepared to Market Your Product? . . . 33
Chapter 4. Being Mentally Prepared to Market Your Product: Moving Forward With Hope. . . . . . . . . . . .. . 39
Chapter 5. Taking Stock of Your Financial Picture Before
Your Job Search. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Chapter 6. The Modern Job Seeker's Winning Formula
For Landing a New Role. . . . . . . . . . . . . . . . . . . . . . . . . ..53
Chapter 7. The Ageless Elevator Pitch. . . . . . . . . . . . . . .. 59
Chapter 8. Your Ageless Pitch Sheet: Making It Easy for
Others to Help You Promote Your Product . . . . . . . . . . . .73
Chapter 9. The Ageless Resume: Building Your Promotion
Tool With Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .83
Chapter 10. Ageless Resume Components. . . . . . . . . . . . 89
Chapter 11. Your Professional Experience and PAR Stories:
Proving Your Value. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. ..101
Chapter 12. Final Resume Sections . . . . . . . . . . . . . . . . . 111
Chapter 13. Customizing Your Ageless Resume. . . . . . . . 113
Chapter 14. Professional Presence: Refining Your Presence
and Modernizing Your Product . . . . . . . . . . . . . . . . . . . . . 125
PART 2: Determining Your Price . . . . . . . . . . . . . . . . .......131
Chapter 15. Understanding Compensation Benchmarks:
Know Your Market Value. . . . . . . . . . . . . . . . . . . . . . . . . . 133
PART 3: Place: Where Opportunity Happens. . . . ........... 145
Chapter 16. Creating a Priorty Employers List:
Stop Searching Everywhere, and Start Searching Smart. 147
Chapter 17. Choose Your Priority Employers . . . . . . . . . 165
Chapter 18. LinkedIn: Using the Database as Your
Go-To Place to Showcase Your Product. . . . . . . . . . . . . .169
PART 4: Promotion: Your Go-to-Market
Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .....193
Chapter 19. Launch the Campaign. . . . . . . . . . . . . . . . . .195
Chapter 20. Approach Your First Priority Employer. . . . ...205
Chapter 21. Connecting With Your Priority Employers:
Promoting Your Product. . . . . . . . . . . . . . . . . . . . . . . . .. .215
Chapter 22. Promoting Your Product:
Email Marketing Tools. . . . . . . . . . . . . . . . . . . . . . . . . . ...217
Chapter 23. Networking Meetings: Your Promotion
Powerhouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223
Chapter 24. Interviewing: Understanding Today's Process
and Its Impact on You, the Product. . . . . . . . . . . . . . . . . 237
Chapter 25. Mastering Live Interviews: Positioning
Yourself as the Product of Choice. . . . . . . . . . . . . . . . . .. 247
Chapter 26. Close the Deal: Secure the Opportunity,
Negotiate.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
Chapter 27. Transitioning to a New Role.. . . . . . . . . . . . 283
