INTRO
- Who's This Book For?
- Why This Book?
- How To Use This Book
- Ben Pecotich: A Bit About Me
- Acknowledgements
PART 1: SETTING THE SCENE
Chapter 1: Mindset
- Happiness Habits
- Your Strengths & Assets
- Your Team
- Growth Mindset
- Personal Sustainability
- Conflicting Advice
Chapter 2: Approach & Philosophy
- Key Principles
- Defining Terms
- Adaptive Challenges
- Integral Theory & Sense-Making
- Design Thinking
- Action Learning
- Scientific Method
- Lean Startup
- Agile Ways of Working
Chapter 3: Make It Happen
- See Your Future
- Use Objectives & Key Results (OKRs)
- Build Momentum
- Your 90-Day Plan
- Your Riskiest Assumptions
- Share Your Story
Chapter 4: Purpose, Vision & Theory of Change
- Purpose
- Your Personal Why
- Your Organisation's Purpose & Vision
- Your Theory of Change
- Measure Outcomes & Impact
PART 2: PEOPLE, PROBLEM & CONTEXT
Chapter 5: Current State
- Where Are You At?
- Zoom Out to See the System
- Zoom In on Your Organisational Context
- Focus on People & Problem
Chapter 6: Customer Research
- What Do You Need to Learn?
- Choose Your Research Methods
- Talk to the Right People
- Recruit Participants & Set Up Logistics
- Ask Good Questions
Chapter 7: Market Research
- Existing Alternatives
- Size Up the Market
Chapter 8: Make Sense
- Synthesise the Research Data
- Build Empathy
- Map the Current Experience
- Take a Position
- Test Your Thinking
- Clarity
- Your Value Proposition
PART 3: SOLUTION & BUSINESS MODEL
Chapter 9: Explore Possible Solutions
- The Right Solution?
- Test & Refine Your Value Proposition
- Generate Solution Concepts
- Blueprint the Desired Experience
Chapter 10: Prototype, Test & Learn
- Prototype & Experiment
- Your Go-to-Market Strategy
- Sell Before You Build
- Launch & Iterate Your Solution
Chapter 11: Pricing
- Price vs Cost
- Your Revenue Streams
- Your Cost Structure
- Calculate Your Pricing
- Test Your Pricing
Chapter 12: Financials
- Design, Build & Go-to-Market Costs
- Calculate Monthly Breakeven
- Calculate Net Breakeven
- Identify Your Funding Options
- Review Your Triple Bottom Line
Chapter 13: Legals
- Your Organisation's Legal Structure
- Mission Lock
- Your Team Legals
- Sharing Ownership, Revenue & Profit
- Certifications, Licenses, Permits & Insurances
- Employees
- Volunteers
- Advisers
- Partnerships & Collaborations
PART 4: SUSTAIN MOMENTUM
Chapter 14: Bring It All Together
- Brand Design
- Marketing Plan
Chapter 15: Momentum
- Your Sustainable Pace
- Repeatable Sales
- Build Your Team
- Design, Build & Launch Your Solution
Chapter 16: Share Your Story
- Gaddie Pitch
- Pitch Deck
- Simple Profile
- The Story Canvas
- Websites & Digital Solutions
Chapter 17: Get Support
- The Journey So Far
- Coaching & Advice
- Find Your Community
- What Next?
- Have fun!