So clean

Lord Leverhulme, soap and civilisation

By: Brian Lewis

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Paperback | 1 October 2012

At a Glance

Paperback
260 Pages

Dimensions(cm)
23.4 x 15.8 x 1.6

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$42.89

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This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship.

Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides.

Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.

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You Can Find This Book In

Non-Fiction History Regional & National History European History British & Irish History General & World History Specific Events & Topics in History Social & Cultural History Earliest Times to Present Day 20th Century History from 1900 to 2000 Modern History from 1700 to 1900 Biographies & True Stories

Biographies Business & Management Industry & Industrial Studies Manufacturing Industries

List of illustrations	p. viii
Acknowledgements	p. ix
The Napoleon of soap	p. 1
Soft soap and soap operas	p. 56
Sunlight for the unwashed	p. 93
Sunlight for savages	p. 154
Twilight	p. 199
Select bibliography	p. 226
Index	p. 241
Table of Contents provided by Ingram. All Rights Reserved.

So clean

Lord Leverhulme, soap and civilisation

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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