My Wish Lists Login / Join

Simple

By: Alan Siegel, Irene Etzkorn

Write A Review

Paperback | 15 April 2014 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
19.7 x 13.0 x 1.7

Paperback

RRP $25.00

$23.75

or 4 interest-free payments of $5.94 with

Ships in 25 to 30 business days

How to conquer complexity and bring clarity to business and daily life

Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives.

For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve.

Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today.

These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

Industry Reviews

Displays a lot of common sense...a straightforward brief on simplicity. * The New York Times *

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.