Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

By: Markus Ståhlberg, Ville Maila

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Hardcover | 3 February 2012 | Edition Number 2

At a Glance

Hardcover
296 Pages

Edition Type
Revised

Dimensions(cm)
27.5 x 20 x 2.5

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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Industry Reviews

"A fantastic read - no matter who you are in the organization" * Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company *

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