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Shop Different : How retail revealed Apple's genius - Ron Johnson

Shop Different

How retail revealed Apple's genius

By: Ron Johnson, Zander Nethercutt

eBook | 24 September 2026

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$19.99

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Available: 24th September 2026

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How the Apple Store changed shopping forever - one customer at a time.

In Shop Different: How retail revealed Apple's genius, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.

Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.

Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

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Non-FictionBiographies & True Stories BiographiesBusiness & Industry BiographiesBusiness & Industry AutobiographiesMemoirsBusiness & ManagementBusiness InnovationSales & MarketingIndustry & Industrial StudiesDistributive IndustriesRetail Sector
Management & Management TechniquesManagement of Specific AreasDistribution & Warehousing Management

Other Editions and Formats

Hardcover

Published: 2nd February 2027

Available: 2nd February 2027

Preorder. Will ship when available.

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