Shipping Strategy

'Shipping Strategy draws upon Peter Lorange's unique experience as an innovator in the worlds of academia and shipping. He has been a successful ship-owner as well as President of IMD, the leading European business school for executive development. Dr Lorange is a globalist and shipping is the most global industry of all. He communicates in a very concrete and practical manner about how the complexities of a global business environment can be turned into a platform for success through the development of focused strategies that enable simplification and scalability through specialization. Strategic clarity enables identification and control of the critical success factors across the full range of strategic options. It enables successful execution in a very dynamic business environment. The combination of creativity, courage, discipline, professionalism and stamina that characterize the innovators and entrepreneurs in shipping is highlighted by Dr Lorange who has unique knowledge from personal interaction with so many of the strong personalities in the industry.' Paul L. Eckbo, Chairman and CEO of the Marsoft Group
'Peter Lorange's deep insight into both the practical and theoretical aspects of the shipping industry makes this book a highly recommended read for shipping company executives.' Kristian Jebsen, Chairman and CEO of Gearbulk Holding Limited
'The economic downturn means that ship-owning companies and related maritime firms must re-evaluate their corporate strategies in order to survive. Peter Lorange's latest book will be a valuable aid in this process.' Hank Marcus, Professor of Marine Systems, Massachusetts Institute of Technology