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Shift : The Playbook for Event-Driven Architecture Advocacy - Fran Mendez

Shift

The Playbook for Event-Driven Architecture Advocacy

By: Fran Mendez

Paperback | 16 February 2026

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Most tech books get straight to the code. They show you how to implement a thing, but not how to convince anyone it's a good idea in the first place. I wanted to write something different.

If you're an engineer, architect, or leader trying to push for Event-Driven Architecture (EDA), this book is for you. Shift is the playbook I wish I'd had. It's packed with the strategies I figured out while creating AsyncAPI and working to make it a global standard.

I learned that having the best tech doesn't matter if you can't get people on board. This book closes that gap. It links the technical vision of EDA to the practical, human challenge of changing how your company builds software. It's your guide to leading that change successfully.

This book uniquely equips you to:
  1. Win the argument for change. You'll learn how to effectively champion EDA inside your organization. I'll give you the talking points and strategies to convince stakeholders that this is a change worth making.
  2. Stop creating technical debt. Forget about ad-hoc solutions that will bite you later. I'll teach you how to design event-driven systems with foresight, using the core ideas from AsyncAPI to make sure they're robust and play well with everything else.
  3. Navigate the implementation maze. Pushing code is one thing; making it work in a big enterprise is another. You'll get practical insights drawn from how AsyncAPI is evolving and being used today, so you can launch with impact.

Key Topics
  1. Selling the Vision: How to get buy-in from leadership by talking about business impact, not just tech.
  2. Winning Over the Skeptics: How to manage organizational friction and turn resistance into support.
  3. Adopting EDA Without Breaking Everything: Practical technical strategies for a gradual and safe rollout.
  4. Picking the Right Tech Stack: How to make smart choices on brokers, protocols, and tools for your company's needs.
  5. Showing the Real Value: How to measure what matters and prove that the shift to EDA is paying off.
  6. Learning from Common Mistakes: A breakdown of where teams usually get stuck and how you can get ahead of it.
  7. Going from One Team to an Entire Org: How to effectively scale your practices and expertise as you grow.

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