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Selling Today : Partnering to Create Value, Global Edition : 13th Edition  - Gerald Manning

Selling Today

Partnering to Create Value, Global Edition : 13th Edition

By: Gerald Manning, Michael Ahearne, Barry Reece

Paperback | 4 April 2014 | Edition Number 13

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For courses in Sales and Personal Selling.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.

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