Selling Today

Partnering to Create Value, Global Edition

By: Barry Reece, Michael Ahearne, Gerald Manning

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Paperback | 23 September 2024 | Edition Number 15

At a Glance

Paperback
544 Pages

Dimensions(cm)
27.5 x 21.9 x 2.3

Paperback

$191.99

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Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of "learn by doing" materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.

With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.

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