Search Engine Optimization and Marketing

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing is an invaluable resource for social media analytics researchers & digital marketing students, analyzing the web traffic involving search engine optimization & marketing. After careful analysis of the practicality & understanding of the nuances of the semantic web, search engine optimization & its practical set up, readers can give their best foot forward for SEO set up, link building for SERP establishment & inference process by various algorithms & programming codes.

The book offers comprehensive coverage of essential topics, including:

1. 2. Concept of SEM and SEO
   4. Mechanism of crawler program concepts of critical words.
   6. Keyword generation tools
   8. Page ranking mechanism and indexing
   10. Concepts of title, meta, alt tags
   12. The idea of PPC/PPM/CTR
   14. SEO/SEM strategies
   16. Anchor text & setting up
   18. Query-based search

While other books are focused on the traditional theoretical explanation of digital marketing, SEO & SEM, non-features for the practicality of SEO keyword set up & link building towards effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, which is not mostly available in other books with similar discussions.

Subhankar Das is a Ph.D. graduate from SoA University, India, in Social Media Advertisement & Media Planning. An avid academician, researcher, author, writer, blogger, Data Science trainer, Social Media Marketing Consultant. He is a certified professional from Google, Manipal in digital marketing, IIM Lucknow, IIM Bangalore for Media planning & University of British Columbia for Advertisement along with other 4 Globally Recognized Professional Certifications. He has 12+ Years of academic & research experience, currently working as Professor and Researcher in the Honours Program, Duy Tan University, Da Nang, Vietnam with 15+ Research Papers in various International Referred Journals (Scopus, Thomson Reuters, SSCI, SCIE).