Track My Order
Help Centre
1300 187 187
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Google AdWords : Managing Your Advertising Program - Anastasia Holdren
eTextbook alternate format product

Instant online reading.
Go digital and save!

Google AdWords

Managing Your Advertising Program

By: Anastasia Holdren

Paperback | 29 November 2011

At a Glance

Paperback

RRP $57.00

$30.50

46%OFF

or 4 interest-free payments of $7.63 with

 or 
In Stock and Aims to ship in 1-2 business days

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.

  • Learn the advantages of proper account structure based on tightly knit themes
  • Understand AdWords auction and the importance of keyword Quality Score
  • Determine your preferred bidding model and daily ad budget
  • Evaluate campaign performance by timeframe, keyword, and other criteria
  • Hone your keyword list whenever search queries trigger your ads
  • Add negative keywords to filter out irrelevant queries
  • Outperform competitors and organic search results with targeted ad copy
  • Determine conversion goals, and use AdWords tools to track them

You Can Find This Book In

Non-FictionBusiness & ManagementSales & MarketingSales & Marketing AdvertisingComputing & I.T.O'ReillyInformation Technology General IssueEthical & Social Aspects of ITComputer Programming & Software DevelopmentWeb ProgrammingWeb ServicesIndustry & Industrial Studies
Distributive IndustriesRetail SectorDigital Lifestyle & Online World: Consumer & User GuidesInternet Guides & Online ServicesInternet SearchingBooktopia Publisher ServicesJohn Wiley & Sons Publishers UKBargainsNon-Fiction BargainsBusiness, Finance & Self HelpAutobiography and Biography Bargains

More in Web Services

Learning Go : An Idiomatic Approach to Real-World Go Programming - Jon Bodner

Learning Go

An Idiomatic Approach to Real-World Go Programming

Paperback

RRP $125.50

$60.90

51%
OFF
Go Cookbook : Expert Solutions for Commonly Needed Go Tasks - Sau Sheong Chang

Go Cookbook

Expert Solutions for Commonly Needed Go Tasks

Paperback

RRP $152.00

$73.75

51%
OFF
REST API Design Rulebook : OREILLY AND ASSOCIATE - Mark Masse

REST API Design Rulebook

OREILLY AND ASSOCIATE

Paperback

RRP $47.50

$25.90

45%
OFF
Modern PHP : New Features and Good Practices - Josh Lockhart

Modern PHP

New Features and Good Practices

Paperback

RRP $57.00

$30.50

46%
OFF
Learning Helm : Managing Apps on Kubernetes - Josh Dolitsky

Learning Helm

Managing Apps on Kubernetes

Paperback

RRP $106.50

$52.40

51%
OFF
JavaScript - The Definitive Guide - David Flanagan

JavaScript - The Definitive Guide

Paperback

RRP $152.00

$73.75

51%
OFF

This product is categorised by