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Scoring Points : How Tesco Continues to Win Customer Loyalty - Terry Hunt

Scoring Points

How Tesco Continues to Win Customer Loyalty

Hardcover | 3 January 2015 | Edition Number 2

At a Glance

Hardcover
304 Pages

Edition Type
Revised

Dimensions(cm)
29 x 13.5 x 2.5

Hardcover

Limited Stock Available

RRP $232.80

$94.50

59%OFF

In Stock and Aims to ship next day

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.

Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.

Industry Reviews

This is the future of marketing. Read it and profit.--Professor Don Shultz "Northwestern University"
Thought provoking.--Chain Store Age

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Non-Fiction Business & Management Sales & Marketing Customer Services Sales & Marketing Advertising Industry & Industrial Studies Distributive Industries Retail Sector Market Research Bargains Non-Fiction Bargains Business, Finance & Self Help

Other Editions and Formats

Paperback

Published: 3rd August 2008

In Stock and Aims to ship next day

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