Science Meets Practice

Name: Science Meets Practice
Brand: SPRINGER VERLAG GMBH
Price: 59.75 AUD
Availability: BackOrder

Vision, Sound, and Scent

By: Marko Sarstedt, Monika Imschloss, Susanne Adler

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Hardcover | 1 January 2025 | Edition Number 2

At a Glance

Hardcover
50 Pages

Edition Type
Revised

Dimensions(cm)
20.98 x 14.78

Hardcover

$59.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.

But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.

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