Scenario Planning

By: Gill Ringland

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Paperback | 31 March 2014 | Edition Number 2

At a Glance

Paperback
492 Pages

Edition Type
Revised

Dimensions(cm)
22.86 x 15.24 x 2.52

Paperback

$53.85

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Scenario Planning is a classic work of business strategy. Its clear, inclusive approach to learning from the future distinguishes it from the competition, while its unmatched breadth of case studies make it an essential aid for managers seeking to implement scenario techniques. Key features of the Second Edition include a review of available methods and how to access them, detailed coverage of 'early indicators', and a wealth of new cases including Shell, Morgan Stanley Japan, and Finland's use of climate change scenarios. 'What happened next' sections for case studies from the first edition are also included. Packed with clear lessons and straightforward advice, Scenario Planning tells you what works, when it works and why. The book's overall message is that scenarios are not predictions or forecasts, but effective weapons in managing the uncertainties of the future. Since the first appearance of the second edition, global events have emphasised the effectiveness of scenario thinking in managing these uncertainties.

Industry Reviews

'Featuring a comprehensive survey of scenario building techniques backed up by real-world examples, Ringland's excellent Scenario Planning serves as a superb introduction to the concepts, processes, and purpose of scenario building, whether for graduate students in foresight, or corporate planners and decision-makers.' - Professor Wendy Schultz, Director, Infinite Futures and Fellow, World Futures Studies Federation. 'Nobody can ignore the future. This book is a must-read for any manager aspiring to put scenarios into practice.' - Arie De Geus, Former Director of Shell International Petroleum and author of The Living Company.

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