Sameness in Diversity

Food and Globalization in Modern America

By: Laresh Jayasanker, Carol Helstosky (Foreword by)

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Paperback | 14 April 2020 | Edition Number 1

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Paperback
288 Pages

Dimensions(cm)
2.33 x 1.55 x 0.17

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Americans of the 1960s, accustomed to frozen dinners and soupy casseroles, would have trouble navigating the grocery aisles and restaurant menus of today. There, they would find once-exotic ingredients--like mangoes, hot sauces, kale, kimchi, and coconut milk--that have become standard in contemporary Americans' diets.

In Sameness in Diversity, Laresh Jayasanker explains how food choices have expanded since the 1960s, even as food companies consolidated due to transformations in transportation, suburbanization, immigration, and global trade. As international food products became available to a broad American public, fewer companies controlled their production and distribution, which, in turn, limited what was available and what American consumers could access. Mining an archive of menus, cookbooks, trade publications, interviews, and company records, Jayasanker explores Americans' changing eating habits to shed light on the impact of immigration and globalization on American culture.

Industry Reviews

"Tensions between homogenizing and diversifying influences in the supply chain throw uncertainty on what we now mean by 'authenticity' when it comes to food and culture. This book would appeal to social scientists, anthropologists, historians and the general public." * Nature *
"The book's wide range of topics . . . affords an opportunity, especially for non-specialists, to explore many important issues related to agriculture and food in the twentieth- and twenty-first-century United States." * Journal of Interdisciplinary History *

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