Same Players, Different Game

An Examination of the Commercial College Athletics Industry

By: John C. Barnes

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Paperback | 15 April 2025

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248 Pages

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2020 Foreword INDIES Book of the Year Awards Finalist for Adventure, Sports & Recreation

In this thought-provoking new book, John C. Barnes examines the contemporary state of commercial college athletics as a guide for current and potential administrators, coaches, regents, and others involved in collegiate athletic operations and decision-making. Each chapter provides an overview of an industry shaped by such current realities as Title IX requirements, commercial investments, student testing, and television contracts. Barnes provides an accessible outline of the historical background and potential future of the commercial college athletics industry from a nonjudgmental perspective. Same Players, Different Game not only serves as a text and guide for governance and leadership but also as a primer for the economic and political realities of modern college athletics that students and sports fans will find fascinating.

Industry Reviews

[This book] not only covers historical issues and precedents in the crazy world of commercialized college sports in America, but it also includes a focus on the current and relevant issues of intercollegiate athletics literally as they are happening. . . . This book eloquently covers the issues outside the fields and courts that will shape intercollegiate athletics far into the future and shows how different it may one day look."--B. David Ridpath, author of Tainted Glory: Marshall University, the NCAA, and One Man's Fight for Justice

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