Have you ever dreamed about owning your own business? Maybe becoming a market disruptor? Would you know where to start? Do you have a coach, a mentor, or a teacher who can show you how? Well, now you do. If we are lucky, we have been taught to dream since the time we were very young. If we are luckier still, we have also been taught to establish a sturdy foundation for those dreams to stand upon. When building the business you've always dreamed of, you must first establish a rock-solid foundation, something I've learned from many years of experience as a Rugged Entrepreneur.
What is a "Rugged Entrepreneur"? It's what I call a special breed of entrepreneur. Ruggeds make the leap toward success in a way that separates them from the millions who fall short because they invest the time and effort to develop and hone the specific set of powerful skills you'll discover in these pages.
I've identified four elements to becoming a Rugged Entrepreneur. These elements can be developed by anyone and are helpful to every type of entrepreneur. But all four of them are necessary to do the job well. The Four Foundational Elements of being a Rugged Entrepreneur are:
A fervent work ethic A humble and healthy pride (what I call "Rugged Pride") Fortitudo mentis (aka, mental toughness) Faith
The Rugged Entrepreneur provides a roadmap to your journey of lasting self-discovery. It's about identifying and acquiring the skills to achieve sustained success and to build on top of that success. It's about passionately pursuing a productive business life for yourself and your family using the economic engines accessible to us all.
But be warned: do not read this book if you do not want to be challenged.
Industry Reviews
The Rugged Entrepreneur is far more than a usual "dry" business book. If you're thinking of starting a business, already have a business, or want to bring your business to the next level, I can't recommend The Rugged Entrepreneur highly enough.--Rachel Song "Writer and Editor"
Drawing from a variety of fields including sports, history, the wisdom of other business leaders, science, art, and poetry, Andrew combines insight with experience, conveying it to the reader with wit, humor, and a winning tone of encouragement and empowerment. For anyone who wants to enjoy a lifetime of growth and encourage others toward growth and success, The Rugged Entrepreneur is an invaluable resource!--Jessica Tofino "Educator and Writer"
One of the more interesting aspects of The Rugged Entrepreneur is the importance of company culture. Scott Andrew discusses how heroic 'stories' can be nurtured and then memorialized so they serve as inspiration and motivation to all. --Mike Ball "Writer"
Scott Andrew has coined a new term 'The Rugged Entrepreneur' and tells the reader how to become a 'Disruptive Business Leader' in the process. A must read for college students.--Jess Todtfeld "Former TV Producer for NBC, ABC and FOX-News"
