| Preface | p. ix |
| Theory of the entrepreneurial firm | p. 1 |
| What is a "market"? | p. 1 |
| Decision making and the goal of enterprises | p. 3 |
| What do firms do? | p. 16 |
| Hierarchy, leapfrogging, and productivity | p. 19 |
| Where is the demand curve? | p. 21 |
| Conclusions | p. 26 |
| Who are the entreprenuers? (or, don't confuse brains with a bull market) | p. 29 |
| Adversity and entrepreneurship | p. 30 |
| Luck, wealth, and diminished entrepreneurship | p. 37 |
| Entrepreneurship - some broader perspectives | p. 42 |
| Conclusions | p. 44 |
| Competition - the leapfrogging game | p. 46 |
| "Competition" defined | p. 47 |
| Prices and sizes of enterprises | p. 49 |
| Monopolies and oligopolies | p. 57 |
| Innovations or prices? A criterion for competitive behavior | p. 62 |
| Conclusions | p. 75 |
| Advertising, memory, and custom | p. 77 |
| Theory of memory and consumer behavior | p. 78 |
| Advertising fa ts, or why are you paying $2.99 for a widget? | p. 80 |
| Melodies and memories | p. 82 |
| Advertising and other sources of information | p. 84 |
| Catchy phrases or fraudulent advertising? Policy implications | p. 86 |
| Noncustomary behavior, innovations, and advertising | p. 88 |
| Conclusions | p. 93 |
| Inventions and innovations in business and science | p. 97 |
| Economics and creativity: words and facts | p. 98 |
| Inventions and innovations: further implications for the theory of the firm | p. 105 |
| The resistance to innovations in business and science | p. 110 |
| Inventions and crises | p. 122 |
| Origins of state-owned enterprises | p. 124 |
| State-owned enterprises - in what context? | p. 124 |
| Economies of scales and externalities - where are the facts? | p. 125 |
| The emergence of state-owned enterprises - regularities | p. 131 |
| Decision making and the role of the state | p. 135 |
| State-owned enterprises - further evidence | p. 138 |
| Policy implications | p. 143 |
| Restoring the wealth of nations | p. 146 |
| Industrial policies - a brief historical perspective | p. 147 |
| Free trade, R and D, and politics: myths and facts | p. 150 |
| More on policy | p. 155 |
| Conclusions | p. 158 |
| Appendixes | p. 161 |
| Decision making and uncertainty: a dynamic approach - Appendix to Chapter 1 | p. 161 |
| Ownership and decision making - Appendix to Chapter 6 | p. 170 |
| Notes | p. 173 |
| References | p. 211 |
| Name index | p. 235 |
| Subject index | p. 241 |
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