Rhetoric Online

This new edition of 'Rhetoric Online' introduces students and scholars to key rhetorical theories and criticism of contemporary rhetorical practices occurring through Information and Communication Technologies (ICTs). Warnick and Heineman provide examples of rhetorical analysis of political communication and persuasion in ICTs, providing useful guidance to those interested in seeing rhetorical analysis of digital communication in practice. This book is essential reading for those interested in understanding and applying rhetorical analysis to digital and social media. (Jennifer Stromer-Galley, University at Albany, SUNY)
One of the most challenging aspects of studying new media is keeping up to date when rapid changes in technology and platforms combine with the explosion of content made possible through the Internet. Warnick and Heineman's new edition of 'Rhetoric Online' helps scholars accomplish this goal by offering a rich variety of recent examples of online discourse as case studies for how rhetorical theory can best approach digital texts. New and expanded examples include the Tea Party, policy-making in the blogosphere, viral video, social media, and an extensive discussion of online campaigns in the 2010 U.S. midterm elections. Readers will find a similar breadth in theoretical insights, which combine to make 'Rhetoric Online' an important work for the study of digital discourse. (Danielle Wiese Leek, PhD, Associate Professor, School of Communications, Grand Valley State University)