Retailing

Name: Retailing
Brand: Vibrant Publishers
Price: 169.75 AUD

Market and Firm Level

By: V. Kumar, Vibrant Publishers

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Hardcover | 15 November 2024

At a Glance

Hardcover
278 Pages

Dimensions(cm)
22.86 x 15.24 x 1.75

Hardcover

RRP $177.10

$169.75

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Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions shaping the future of retail.

V. Kumar, a globally recognized expert in marketing, uses real-world case studies and data-driven insights to illustrate how retail firms can leverage customer analytics, optimize pricing strategies, and build effective omnichannel approaches to stay competitive in today's fast-evolving retail landscape. The book addresses challenges faced by retail firms of all sizes, providing practical frameworks for growth, innovation, and sustainable success.

Whether you're a retail professional, a business student, or a marketing strategist, this book equips you with the knowledge to navigate the rapidly changing world of retailing, from the market level to firm-specific considerations. Retailing: Market and Firm Level is a must-read for anyone looking to stay ahead in the competitive retail environment.

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