Retail Structure

By: Gary Akehurst (Editor), Nicholas Alexander (Editor)

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Paperback | 1 March 1996 | Edition Number 1

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Paperback
244 Pages

Dimensions(cm)
21.59 x 13.97 x 1.4

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Structure can be defined in terms of competition between retail businesses. Companies manoeuvre and innovate to gain competitive advantage over rivals. As a consequences, retail companies experiment with different retail formats in different locations. As national markets are perceived to offer less growth opportunities, so retail companies seek new opportunities in other countries.
In this volume leading management researchers examine and attempt to make sense of the state of play in the competitive struggle between retail organisations, each of which is seeking not only to survive but to grow. Retail Structure is essential reading for all those studying retail management.

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