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Resistance is Useless

The Art of Business Persuasion

By: Geoffrey Burch

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Paperback | 24 January 2003 | Edition Number 1

At a Glance

Paperback
288 Pages

Dimensions(cm)
23.37 x 15.75 x 2.16

Paperback

RRP $26.95

$24.99

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This book will show you how anyone can be persuaded to do anything.

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:

Change anyone's opinion on any subject.
Transform a lynch mob into your most devout supporters.
Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
Understand how a perfect product demonstration can get you hurled into the street by security.
Sell tanks to Genghis khan.

Readership: General Business, customer service and sales.

Industry Reviews

"...This is a true book of inspiration?Compelling and fun to read ?" (PS Advisor, 1 April 2003)

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