| List of Tables, Figures, and Appendixes | p. ix |
| Acknowledgments | p. xiii |
| Introduction | p. xv |
| The State of Reference Services: An Overview | |
| Reference in the Age of Wikipedia, or Not | p. 3 |
| Theory Meets Practice: Educators and Directors Talk | p. 17 |
| Plenary Introduction | p. 17 |
| Remarks | p. 17 |
| Remarks | p. 21 |
| Remarks | p. 28 |
| Remarks | p. 34 |
| What Research Tells Us about Reference | |
| Virtual Reference | p. 39 |
| Getting Better All the Time: Improving Communication and Accuracy in Virtual Reference | p. 39 |
| Balance of Power and Negotiation of Meaning in Virtual Reference Learning Environments | p. 55 |
| Giving Users Options for Chat Reference: Effects of QuestionPoint's Instant Message Widget on Chat Traffic | p. 71 |
| Approaches, Values, and Philosophy of Reference Services | p. 81 |
| Unconscious Cognition in the Genesis of Reference Queries | p. 81 |
| Systems-Centered versus User-Centered Librarianship: A Cognitive Sociological View | p. 99 |
| Reference Librarians' Personal Theories of Practice: A New Approach to Studying Reference Service | p. 115 |
| Innovative Service Models | p. 129 |
| New Route to an Old Resource: Facilitating Access to Library Research Guides for the Self-Serve Generation | p. 129 |
| Meeting Users' Needs through New Reference Service Models | p. 153 |
| Reference in Action: Reports from the Field | |
| Virtual Reference | p. 163 |
| Apples and Oranges: Creating a Hybrid Virtual Reference Service with Proprietary Chat Reference Software and Free Instant Messaging Services | p. 163 |
| California's AskNow Law Librarian Service | p. 175 |
| Expanding Service and Enhancing Learning: Preliminary Report on a Novel Virtual Reference Collaboration | p. 183 |
| Search Engines and Virtual Tools | p. 203 |
| You Virtually Can't Miss Us: Harnessing Virtual Tools to Enhance the Quality of Our Reference Services | p. 203 |
| Google 2.0: Benefits and Burdens | p. 215 |
| Stayin' Alive in the Google Age: Adding Custom Search Engines for Better Internet Results | p. 227 |
| Innovative Service Models and Marketing | p. 239 |
| Innovations from the Inside Out | p. 239 |
| Neoreference: Looking for New Models in Response to Disjunctive Change | p. 249 |
| Drawing in the Community for Reference Services at Wilkinson Public Library in Telluride, Colorado | p. 261 |
| You Bought It, Now Sell It: Creating a Reference Renaissance in the Public Library by Marketing Collections and Services | p. 269 |
| Staff Development and Training | p. 279 |
| Utilizing New Staff Training Initiatives to Develop and Implement Reference Competencies at the University of Nevada, Las Vegas Libraries | p. 279 |
| Reference Training through a Co-mentoring program | p. 287 |
| About the Editors and Contributors | p. 299 |
| Index | p. 309 |
| Table of Contents provided by Ingram. All Rights Reserved. |