Qualitative Methods in Management Research

By: Evert Gummesson

Write A Review

Hardcover | 1 November 1999 | Edition Number 2

At a Glance

Hardcover
264 Pages

Edition Type
Revised

Dimensions(cm)
21.59 x 13.97 x 1.91

Hardcover

$451.00

or 4 interest-free payments of $112.75 with

Ships in 5 to 7 business days

Evert Gummessonâ²s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. â"Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology.. . . .It is to the authorâ²s credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the authorâ²s own experiences are particularly helpful." â"Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." â"Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplinesâ"leadership, corporate strategy, marketing, organization theory, quality management, and othersâ"taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no! Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action scienceâ"where the researcher is both actor and studentâ"as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy.

Industry Reviews

"Evert Gummesson's piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." -- Barney G. Glaser "This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author's own experiences are particularly helpful." -- Richard Teare * Service Industries Journal * "Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." -- Edward Toomer and Ken Bowen * Journal of Operational Research *

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $0.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.