Qualitative Essentials

Name: Qualitative Essentials
Brand: Left Coast Press Inc
Price: 77.75 AUD
Availability: BackOrder

By: Martha Ann Carey, Jo-Ellen Asbury

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Paperback | 31 July 2012 | Edition Number 1

At a Glance

Paperback
118 Pages

Dimensions(cm)
22.9 x 15.2 x 1.3

Paperback

RRP $83.99

$77.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

Industry Reviews

"Essential reading for postgraduates in health, the social sciences, and education. The size of the book belies how much information is packed between its covers. It is a quick how-to read, yet the reader will want to spend considerable time to digest the vast array of information provided. Guides to further reading are included within each chapter. The book gives novice researchers and experienced qualitative researchers (using focus groups for the first time) sound guidance on how to utilize focus groups effectively."

--From the foreword by Martin Tolich

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