Public Relations

Contents: Preface. Introduction. Part I: Rhetoric, Ethics, Propaganda, and Publics. K. Weaver, J. Motion, J. Roper, From Propaganda to Discourse (and Back Again): Truth, Power, the Public Interest, and Public Relations. J. L'Etang, Public Relations and Propaganda: Conceptual Issues, Methodological Problems, and Public Relations Discourse. A. Surma, Challenging Unreliable Narrators: Writing and Public Relations. J. Jahansoozi, Relationships, Transparency, and Evaluation: The Implications for Public Relations. K. Demetrious, Active Voices. Part II: Histories. H. Puchan, An Intellectual History of German Public Relations. L. Larsson, Public Relations and Democracy: A Swedish Perspective. J. L'Etang, Public Relations as Theatre: Key Players in the Evolution of British Public Relations. D.J. Tilson, Devotional-Promotional Communication and Santiago: A Thousand-Year Public Relations Campaign for Saint James and Spain. Part III: New Directions. R. Kilborn, A Marriage Made in Heaven or in Hell?: Relations Between Documentary Filmmakers and PR Practitioners. V. Campbell, Science, Public Relations, and the Media: Problems of Knowledge and Interpretation. R. Boyle, R. Haynes, The Football Industry and Public Relations. J. L'Etang, Public Relations in Sport, Health, and Tourism. Part IV: Professionalism and Professionalisation. M. Pieczka, J. L'Etang, Public Relations and the Question of Professionalism. M. Pieczka, Public Relations Expertise in Practice. M. Pieczka, Chemistry and the Public Relations Industry: An Exploration of the Concept of Jursidiction and Issues Arising. Part V: Critical Perspectives Revisited. M. Pieczka, Paradigms, Systems Theory, and Public Relations. J. L'Etang, Public Relations and Rhetoric. J. L'Etang, Public Relations as Diplomacy. P. Meech, Corporate Identity and Corporate Image. J. L'Etang, Corporate Responsibility and Public Relations Ethics. M. Pieczka, Public Opinion and Public Relations. J. L'Etang, M. Pieczka, Public Relations Education.