Public Relations

Strategies and Tactics, Global Edition

By: Bryan Reber, Jae-Hwa Shin, Glen Cameron, Dennis Wilcox

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Paperback | 24 September 2025 | Edition Number 12

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Paperback

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21.6 x 27.9 x 2.9

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Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You''ll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors'' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.

The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.

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