Proper Islamic Consumption

Shopping Among the Malays in Modern Malaysia

By: Johan Fischer

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Paperback | 1 January 2009

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The West has seen the rise of the organic movement. In the Muslim world, a similar halal movement is rapidly spreading. Malaysia is at the forefront of this new global phenomenon.

Examining the powerful linkages between class, consumption, market relations, Islam and the state in contemporary Malaysia, this is the first book to explore how Malaysia's emerging Malay middle class is constituted through consumer practices and Islamic revivalism.

By exploring consumption practices in urban Malaysia, this book shows how diverse forms of Malay middle-class consumption (of food, clothing, and cars, for example) are understood, practiced, and contested as a particular mode of modern Islamic practice. It illustrates ways in which the issue of "proper Islamic consumption" for consumers, the marketplace, and the state in contemporary Malaysia evokes a whole range of contradictory Islamic visions, lifestyles, and debates articulating what Islam is or ought to be.

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Preface	p. xi
Acknowledgements	p. xv
Glossary of Frequently Used Malay Terms	p. xvii
Abbreviations	p. xix
Shopping among the Malays in Modern Malaysia	p. 1
The texture of the problem.
Consuming suburbia.
Discourses of proper Islamic consumption.
The nationalisation of Islam in Malaysia.
From halal to halalisation.
The material of Malayness.
Malaysianised millennialism.
A note on methodology
The organisation of the monograph
Becoming Middle-Class Malays	p. 53
Presentation of informants.
Conceptualising class in Malaysia: history, capital, state and performance.
Becoming middle-class Malays: education, family, income and consumption
Halalisation in and on Malaysian Bodies	p. 74
Malaysianising consumption.
Malaysian bodies in halali- sation.
Eating halal.
Displaying class and covering the body
Housing Suburban Halalisation	p. 104
Housing the semi-domain: inside out and outside in.
cleanliness back and front.
Kampung, city and the suburbanisation of the Malay middle class.
The aesthetic of suburban security.
The ethnic other of consumption.
Exterior and interior convertibles: of Proton, Mercedes and MPV
Consumption, Moral Panic and the National Family	p. 150
Recognising the national family.
Mall importation: halal, haram or what?.
Generational and gendering consumption
The Excess of Possibilities Get it right: the moderate and the excessive.	p. 176
Capitalised halalisation.
The excess of possibilities, authenticity and the compelling fetish
Consuming the Hand that Feeds You	p. 204
Consumption as the predicament of state politics.
The power of Ritual
Consumptions, Conclusions and the Wider Picture	p. 226
The local and the global Islamic thing.
The clash of familisms?
Bibliography	p. 239
Index	p. 253
Figures
Sungai Pencala and the Darul Arqam commune	p. 2
Taman Tun Dr Ismail, the suburban fieldwork site of the mono-graph	p. 3
The stretch of suburbia	p. 5
The Nissan-sponsored welcoming sign to TTDI	p. 6
The expanding One Utama mall	p. 6
At-Taqwa mosque	p. 7
A bungalow in TTDI	p. 55
A condominium in TTDI	p. 56
A one-storey terraced house in TTDI	p. 58
A two-storey terraced suburban house in TTDI 59
Jaya Jusco supermarket in One Utama	p. 87
Pasar Raya, a mini-market in TTDI	p. 87
Entrance to Carrefour hypermarket, Kuala Lumpur	p. 88
Inside Carrefour hypermarket	p. 88
The halal logo issued by Jabatan Kemajuan Islam Malaysia (JAKIM)	p. 89
Azlinah	p. 93
The streets of TTDI	p. 128
Guarding the fortified enclave	p. 129
The spirit of the home: a Chinese house in TTDI	p. 131
Holy cows at the gate in a middle-class suburb	p. 132
The market for ethnicities: a furniture store in Kuala Lumpur	p. 133
Proper food for Muslims (makanan Islam)	p. 141
Islam in the rear window	p. 143
Securing cars (one-storey terraced house)	p. 144
Securing cars (semi-detached house)	p. 145
Securing cars (bungalow)	p. 145
The Devil in the mall: MacDonald's hell	p. 162
The magazine section in a Kuala Lumpur mall	p. 174
Masjid Negara	p. 223
Table of Contents provided by Ingram. All Rights Reserved.

Proper Islamic Consumption

Shopping Among the Malays in Modern Malaysia

At a Glance

Paperback

Shipping

How to return your order

Defective items

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