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Projectify : How To Use Projects To Engage Your People In Strategy That Evolves Your Business - Jeff Schwisow


How To Use Projects To Engage Your People In Strategy That Evolves Your Business

Paperback Published: 19th April 2018
ISBN: 9780995377776
Number Of Pages: 208

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Even the best laid strategic plans are not enough to keep on top of today’s dynamic and competitive marketplace. The question today's CEO or leader must ask themselves is not ‘How do I keep up?’, but ‘How do I lead from the front, driving change instead of responding to it?’ The answer is to Projectify. By using projects to create a bridge between the business and its people, you leverage the bandwidth and capability of your entire organisation so that strategy is a continuous process – where the business constantly adapts to the changing environment.

In this book, business leaders and senior managers will learn to:

  • Engage and motivate their workforce by giving them something to be engaged in and motivated by.
  • Free the management team to focus on strategic direction and leadership rather than command and control of the troops.
  • Create action and activity that progressively and persistently turns strategic intent into operational reality.
Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you’ve always done and make it bigger, or do it more productively. Today the catch-phrase is 'you're either evolving or declining' - businesses that can't stay ahead of the pace of change no longer have time to catch up.

This book shows how to use projects to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture – not the payroll – attracts and retains the best talent.

About the Author

Jeff Schwisow is passionate about people and projects. It’s when the two come together that a truly exceptional workplace is formed – one that engages the very best of its people, one that consistently delights its clients and one that constantly evolves to generate exceptional business results by being exceptional at the work they do. Over the last 30 years, Jeff has lived and breathed projects – leading them, studying them, fixing them and making them sing. He has helped businesses across a number of industries to use projects better and to do better projects, including Shell, Chevron, PetroChina, CPB Contractors, Downer Utilities, Powercor/Citipower and many more.

Through his Melbourne-based practice, he uses his writing, speaking, mentoring and strategic development work to help teams all over Australia and New Zealand tap into their true potential. To see projects not as a risk to be managed, but as an investment in the future that they aspire to create. To see their people not as the problem they are trying to solve, but as the solution to their greatest challenges.

Industry Reviews

'Strategy is a chance for forward motion. Too many organizations put smarts ahead of action, but Jeff Schwisow makes it clear that you'll need both.'

- Seth Godin, Author of Linchpin

'I'm a firm believer that organisations cannot outperform their collective mindset. Jeff's book is a wonderful resource to ensure the mindset your organisation holds is aligned with optimal performance.'

- Michael Henderson, Corporate Anthropologist, Cultures at Work

'This incredibly astute book will show you how to build the path to meaningful progress, projecting you and your team into a better future.'

- Dr. Jason Fox, Bestselling author of How to Lead a Quest

'I have no doubt that projects are the missing link between strategy and execution. Projectify is a total mindset for getting things done, not simply an idea.'

- Matt Church, Founder at Thought Leaders Global

Projectify transcends its title. Elevating the reader from mere mechanistic understanding of project management to a more purposeful and meaningful business leadership. A simple but very powerful concept. This book is full of powerful practical tools distilled from many years of challenges overcome.

Read it and buy your team a copy too!'

- Duncan Whitfield, Western Field Operations Manager, Powercor Network Services

'Jeff Schwisow has nailed it! This is a highly practical book on projects. But rather than joining the masses of books that talk about how to run a project, he focuses on how to use projects in your organisation to drive strategy forward. I firmly believe that projects are how we get our most meaningful work done, and Projectify provides a simple framework to create relevant and impactful projects that get results.'

- Dermot Crowley, Author of Smart Work

'Jeff is an expert in projects and making them happen well - that is clear from the insight, guidance and logic he outlines in this book. Organisations are constantly struggling with the challenge of delivering more, with less resources (time, people and money). By adopting what Jeff terms an 'evolutionary business mindset' you can make the advancements you need to keep up or stride ahead of the competition.'

- Michelle Gibbings, Founder and Managing Director, Change Meridian and Author of Step Up: How to Build Your Influence at Work

His book is highly practical and easy to read, making it an ideal reference source for leaders who are looking to break the curse of the "business of busyness."'

- Michelle Gibbings, Founder and Managing Director, Change Meridian and Author of Step Up: How to Build Your Influence at Work

'In a world of constant change, where we are all tasked with coming up with new ideas and then bringing them to life, the need to work together collaboratively on projects that truly matter is key. Jeff's book and thinking around how we build exceptional workplaces is quite simply awesome, and a must read for anyone building businesses for the future.'

- Janine Garner, Founder and CEO of LBD Group; Author of It's Who You Know and From Me to We

Table of Contents

About the author xi

In gratitude xiii Introduction 1

PART 1 – STRATEGY 1 The case for change 11

2 An illusion of certainty 29

3 A two-way bridge 53


4 Empower your team 79

5 Follow the project framework 105 6 Share your purpose


ISBN: 9780995377776
ISBN-10: 0995377774
Audience: General
Format: Paperback
Language: English
Number Of Pages: 208
Published: 19th April 2018
Publisher: Continuum Performance
Country of Publication: AU
Dimensions (cm): 21.59 x 14.0  x 1.12
Weight (kg): 0.25