Project Marketing

Beyond Competitive Bidding

By: Bernard Cova, Pervez Ghauri, Robert Salle

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Paperback | 22 March 2002 | Edition Number 1

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"Project Marketing" ist das erste englischsprachige Lehrbuch, das sich speziell mit dem Thema Projektmarketing auseinandersetzt.

Es enthalt zahlreiche kurze Fallstudien zu einer Vielzahl von Branchen, einschließlich Transport, Luftfahrt und Energie.

Der Band beschreibt die notwendigen Strategien und Methoden fur konstruktives Projektmarketing.

Eine umfassende Einfuhrung in einen jungen Teilbereich des Projektmanagement.

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