Product, Platform and Audience

Name: Product, Platform and Audience
Brand: Emerging Technology Networks
Price: 51.75 AUD

A guide to building scalable content-based B2B membership businesses.

By: Robert J Phillips

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Paperback | 28 February 2018

At a Glance

Paperback
318 Pages

Dimensions(cm)
21.01 x 14.81 x 1.7

Paperback

RRP $54.95

$51.75

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Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.

This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

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