Product First

'This book is the bible for project managers looking to adapt their goals to a product-centric, customer-first approach. Luis has redefined the roadmap needed to transform a project company into a product company. I am going to recommend this book to every business owner and project manager.' - Neha Shaikh, Producer - Digital and Live Events, Informa Connect

'You can't have your cake and eat it too - this is something often missed by leaders in their digital transformation plans. Product First lays down not just the "why" and "what" of the product approach, but also the uncomfortable "hows" - namely around leadership alignment, culture and organisational design.' - Jo£o Cola§o de Freitas, executive board member, Cofidis

'What a great journey. The book explains step by step how to transform your business and maximise product value creation in this digital era through innovation, agility and organisational transformation. And the creative storytelling format means you can have fun and relate this to your own experience.' - Jos© Pedro Pinto, General Manager, Arval

'Digital transformation is not just selling on digital channels. It goes much deeper, into an organisation's way of working, strategising and planning. Its mastery requires boldness from top to bottom. But it is possible. Luis brings us a methodology that helps us embrace digital transformation, brilliantly meshing frameworks, like Scrum, and techniques, like Google Design Sprint, with his own methodology, ADAPT, to create a holistic way for companies to embark on their digital transformation journey. The story presents it all in an easy, empathetic way, so that all of us can understand and feel motivated to adopt it.' - Rui Pedro Saraiva, Chief Technical Officer, CTT

'Product First has managed to summarise twenty years of my own professional experience of doubt and certainty into one amazingly interesting story that will help any executive navigate an ever faster digital business world. This book will prove to be an absolute must for any C-level executive with ambitions not only to stay alive but to drive their business forward in a high-velocity digital world.' - Marcus Nordquist, founder and CEO, Queenslab

'Inspiring storytelling in this book creates a fun way to understand the essential moves for getting into the product world. These topics are crucial for the future success of almost all companies.' - Henri H¤m¤l¤inen, Deputy Board Member, Eficode

'Transformation isn't just applying proven methodologies - it comes along with the right mindset, clear direction, eagerness and motivation. In Product First, Luis brings everything together, providing a proven path for all of us that can easily be adapted to any organisation.' - Andreas Wittge, Senior Director Solutions and Engineering, ALDI Nord

'For the first time, Luis sets out in this book the practical method for transformation from projects to products. The journey is told through the story of fictional people who describe real situations, stressing the challenges that companies have when they realise it is necessary to change. With concrete examples, Luis has captured the step-by-step path to transform an organisation and the steps to do it with success.' - Jorge Afonso, Chief Data and Analytics Officer, Galp