Product Development for Distant Target Groups

Name: Product Development for Distant Target Groups
Brand: Springer Nature B.V.
Price: 143.99 AUD

An Experimental Study for the Silver Market

By: Malte Marwede

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Paperback | 10 May 2017

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Paperback
264 Pages

Dimensions(cm)
21.01 x 14.81 x 1.4

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Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.

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