More Than a Doll

How Creating a Sports Doll Turned into a Fight to End Gender Stereotypes

By: Jodi Bondi Norgaard

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Paperback | 13 March 2025

At a Glance

Paperback
288 Pages

Dimensions(cm)
20.96 x 13.97 x 2.29

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Can gender stereotypes in childhood be more destructive than our culture perceives and stand in the way of gender equality?

When Jodi Bondi Norgaard, an experienced entrepreneur, attempted to shake-up the toy industry with a sports doll that appeals to today’s more athletic, adventurous girls, she came to realize the roadblocks to success weren’t only reluctant toy buyers, but a patriarchal culture that perpetuates gender roles and sexism. More Than a Doll is about her mission to break gender stereotypes and challenge the status quo.

Through illuminating testimonials, data, research, interviews, and cultural observations, readers will come away with clear examples of the dangers of early gender stereotyping and how we continue to fail to see the harm.

After all: “It’s just a toy.” “It’s just a t-shirt.” “It’s just a show.”

Bondi Norgaard is sounding the siren that gender inequality doesn’t begin in our teens, it begins the moment a child can hold a toy or book or watch a screen. The programming starts early, and the impact is lifelong.

Industry Reviews

“Jodi’s determination to change stereotypes has always inspired me because I can see myself and my own daughter in her experience. Her advocacy of female empowerment, girl empowerment, and gender equality is fierce and I admire her entrepreneurial journey and her never give up spirit to constantly challenge the status quo. That is how we make change.”

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