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A Brief History Of The Future : Brief Histories - Jacques Attali

A Brief History Of The Future

By: Jacques Attali, Oona Strathern

Paperback | 29 March 2007 | Edition Number 1

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"Predicting the future is a notoriously precarious, profitable and even
dangerous business. This book takes a look at the most interesting, important
and influential futurists over the years; from Delphi's virgin visionaries, to
pop futurists, science fiction writers, trend gurus and evolutionary
experts.

It provides a chronological history of the future, looking at the predictions
that have shaped our world - Leonardo's flying machines; Darwin's evolutionary
theory; Mendeleyev's periodic table; Marx's political futurism; Orwell's Big
Brother; von Neumann's game theory that nearly led to World War Three;
Buckminster Fuller and Corbusier's visions of social change through
architecture. Prediction has become an integral part of business - Shell used
scenario planning against oil shocks in the seventies, Nokia has a 'foresight'
department, even the government of Lichtenstein has a shiny new futures
department.

But how do these people think, where do they get their ideas and what influence
do they really have over our minds, businesses and politics? As well as the
history of this influential, mysterious discipline this book also gives an
insider's view of the workings of future prediction today. Ultimately, we must
ask whether we can 'make' the future, or does the future make us?"
Industry Reviews
"'If you do not think about the future, you cannot have one.' John Galsworthy"

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