The Ideological Brain

Name: The Ideological Brain
Brand: Penguin UK
Price: 36.75 AUD
Availability: PreOrder

How Rigid Beliefs Harm Our Minds & Bodies â" And Why It Matters

By: Leor Zmigrod

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Paperback | 5 February 2026 | Edition Number 1

At a Glance

Format
Paperback

Dimensions(cm)
19.7 x 12.9 x 2.3

Paperback

$36.75

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Available: 5th February 2026

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THE TELEGRAPH BEST BOOKS OF 2025 | THE GUARDIAN BRILLIANT BOOKS TO READ IN 2025âMassively important...Zmigrod is a joyful and compelling writerâ THE SUNDAY TIMES'Fascinating, insightful, lucidly and entertainingly written' A. C. GRAYLINGâFilled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understoodâ STEVEN PINKER'Extraordinary, eye-opening and startlingly original' CASS R. SUNSTEINWhy are some people radicalised?Who is most susceptible to ideological thinking?Can we unchain our minds from toxic dogmas?In today's polarised world, The Ideological Brain is essential reading to foster a more informed, resilient and freer society. Packed with Dr Leor Zmigrod's groundbreaking new research, it uncovers the hidden mechanisms driving our beliefs and behaviours, and zooms into the processes happening inside each of us to shows how to spot â" and stop â" rigid thinking in ourselves and others. With captivating real-world examples, like how a simple card sorting game can reveal your entire approach to life, Dr Leor Zmigrod reveals how cognitive rigidity â" struggling to adapt to new rules â" mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible. Regardless of your political stance, this book will challenge you to reassess your convictions â" and what they are doing to your brain.

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