Radical Business

The Root of Your Work and How It Can Change the World

By: David Gaines

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Hardcover | 6 June 2023

At a Glance

Hardcover
296 Pages

Dimensions(cm)
21.59 x 13.97 x 2.29

Hardcover

$41.75

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Do you have, work for, or dream of starting a business or organization that positively impacts the world while also turning a profit?

Radical Business is a blueprint for business owners and businesses ready to usher in a newer, practical form of doing business. By learning more about what a social enterprise is and how it can apply to any business, employee, activist, consumer, or citizen, we can use the golden rule as a catalyst for a different mindset.

Radical business is not a brand new operational system, it's a way of returning to the root or origin. A genuinely radical business goes back to its root purpose: to meet a customer's need, solve a problem, and provide value.

David Gaines outlines his Seven Seeds framework for a truly radical business model, including:

Supply Chain: Behind Every Product Is a Story

Employees: Successful Brands Are Built By Happy Teams

Customers: What is Ethical Marketing?

Community: Fostering Healthy Interdependence

Competitors: A Rising Tide Lifts All Boats

Environment: Rethinking the Costs & Benefits to Going Green

Self: True Sustainability Requires Self Care

In Radical Business, Gaines provides real-life business insight with case studies of successful companies who have taken action to grow their profitability and positive impact. He provides actionable steps towards making a positive impact with in-depth analysis of supply chain, employee, customer, competitor, communal, and environmental interactions.

As the world rapidly changes, and we realize that it needs more businesses that do good, Radical Business can help us leave the world better than we found it.

Industry Reviews

"An integral acquisition for every aspiring, new, and existing business person. It is meticulously written, and though its topics may look complex, the author has broken them down for easy comprehension by both young and old readers. Highly recommended." * Reader Views *
"This book is a reminder that better is possible and profitable." -- Maggie Gough, Chief Operating Officer, WELCOA
"What I enjoyed the most was the way in which David laid out so many concepts, principles and definitions that I believe are central to understanding social enterprise. David has added considerably to the movement in writing this book." -- Bill Tucker, Founder, Impact Cincy, previous Executive Director, Flywheel Social Enterprise Hub
"For the growing number of leaders trying to make the world better through business, Radical Business is the perfect resource. One part personal account, one part instruction manual, David gives us a wealth of life-giving, practical ways to grow our businesses." -- Don Golden, Founder, Just Capital Quotient
"Through the lens of [David's] own journey as an entrepreneur to case stories of companies that are doing things differently around the world, Racial Business offers an invitation to explore what's possible when we return to our roots." -- Jeanette Morelan, Marketing Strategist, LIFT Economy
"I've been on a presence/mindfulness journey lately and the intersection of how present leaders create present companies combined with David's book is pretty powerful. The book has such a beautiful blend of great research, life experiences, and storytelling that makes it easy to read, and it's very digestible." -- Brady Duncan, co-founder, MadTree Brewing Company

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