Today's entrepreneurs can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant initial idea-and the funding you'll easily acquire-are all you need.
The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.
The idea, as it turns out, is the easy part.
Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey was well acquainted with entrepreneurship-its reality as well as its mythology.
In The Idea Is the Easy Part, Dovey busts common myths about entrepreneurship and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs to make better decisions at every stage of the entrepreneurial process.
For those seduced by the myths of fame and fortune, as well as for those who don't realize what they're missing out on, The Idea Is the Easy Part is a reliable guide to navigating the entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards
Lifelong entrepreneur Brian Dovey offers readers a personal, humorous, story-driven compendium of practical advice for navigating the risky entrepreneurial journey.
The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on experience.
Today's entrepreneurs can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant initial idea-and the funding you'll easily acquire-are all you need.
The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.
The idea, as it turns out, is the easy part.
Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey was well acquainted with entrepreneurship-its reality as well as its mythology.
In The Idea Is the Easy Part, Dovey busts common myths about entrepreneurship and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs to make better decisions at every stage of the entrepreneurial process.
For those seduced by the myths of fame and fortune, as well as for those who don't realize what they're missing out on, The Idea Is the Easy Part is a reliable guide to navigating the entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.
Industry Reviews
"""Anyone interested in starting a business or investing in venture capital should read this book . . . Brian Dovey will help you understand the numbers and will inspire you to listen for the music. Ultimately venture capital is a very human enterprise and Brian has honed his humanity and technical understanding. ""
—Bill Bradley, former US Senator and investment banker
""In The Idea is the Easy Part, veteran venture capitalist Brian Dovey confronts myths about entrepreneurs, startups, and Shark Tank as he challenges would-be business owners to look before they leap. Encouraging and thought provoking, this book is a great read.""
—Ken Blanchard, coauthor of Simple Truths of Leadership and Leading at a Higher Level
""The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business.""
—Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor
""This book is so well done.The topics are spot on, and the content and examples are pertinent. It's easy to read but the rich, deep insight is incredible.""
—Bonnie Anderson, Executive Chairman, Veracyte
""Brian Dovey's storytelling approach is so helpful because it is a real-world experience filled with context and color.He brings readers into the stories so that we can appreciate the information we would experience under the same circumstances. ""
—Mary Fisher, CEO, Colorescience
""Well-written and understandable—no jargon, technical terms, or words one has to look up. It's an easy read, which is essential.""
—Richard Schiding, former President, Vasont Systems
""If you want an excellent, realistic, straight-talking, often amusing introduction to the entrepreneurial world, you've come to the right place.""
—Brook Byers, cofounder, Kleiner Perkins Caufield & Byers
""Brian Dovey is a master storyteller. He dispenses profound wisdom about the entrepreneurship process based on his involvement in more that 300 new ventures as an investor, board member and entrepreneur. He generously shares his thought processes on a wide range of issues that come up in any type of startup venture.""
—Alex DeNoble, Professor of Management, San Diego State University
""This should be well received because it doesn't repeat the prevailing wisdom. It avoids the trap of providing dozens of war stories to make your points and avoids generalities.""
—Jim Blair, Domain Associates
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