Sun Tzu - The Art of War for Managers

Name: Sun Tzu - The Art of War for Managers
Brand: Adams Media
Price: 31.75 AUD

50 Strategic Rules Updated for Today's Business

By: Gerald A Michaelson, Steven W Michaelson

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Paperback | 18 May 2010 | Edition Number 2

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Paperback
224 Pages

Edition Type
Revised

Dimensions(cm)
21.43 x 13.97 x 1.52

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KEYNOTE Use the rules of combat to win in the marketplace! ?This second edition of the bestselling title includes new examples, a new introduction, and an updated text ?Adams Media?s Sun Tzu series has sold nearly 200,000 copies ?Includes new case studies on companies including Google, Amazon.com, Toyota, and more ?As China emerges as a major economic force in today?s world, Western business leaders can thrive by adopting the strategic arts taught by the ancient military theorist Sun Tzu. In fifty accessible strategies, Gerald Michaelson?s top-selling book breaks down Sun Tzu?s lessons to help executives succeed as leaders and overcome the competition. Now, in this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon.com to Toyota to Google as well as a revised introduction, and updated content that puts Sun Tzu in context for modern business challenges. Here is the wisdom?tested for twenty-ive centuries?that helps managers seize the advantage, storm their competitors? gates, and conquer the marketplace! AUTHOR: Gerald Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents. Steven Michaelson is president of FreshDirect, the fast-growing New York area online retailer. Steven's career spreads over a variety of Operations, Marketing, Merchandising, Sales, and other leadership roles.

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Foreword to the Second Edition	p. x
The Lesson of the Concubines	p. xii
Introduction	p. xv
New Translation of The Art of War with Manager's Commentary
Laying Plans	p. 3
Thoroughly Assess Conditions	p. 4
Compare Attribute	p. 7
Look for Strategic Turns	p. 9
Waging War	p. 13
Marshal Adequate Resources
Make Time Your Ally	p. 16
Everyone Must Profit from Victories	p. 18
Know Your Craft	p. 21
Attack by Stratagem	p. 24
Win Without Fighting	p. 25
Strength Against Weakness-Always	p. 27
Beware of "High-Level Dumb"	p. 30
Obey Fundamental Principles	p. 32
Disposition of Military Strength	p. 36
Be Invincible	p. 37
Attain Strategic Superiority	p. 39
Use Information to Focus Resources	p. 42
Use of Energy	p. 45
Build a Sound Organization Structure	p. 46
Apply Extraordinary Force	p. 48
Coordinate Momentum and Timing	p. 51
Weakness and Strength	p. 54
Take the Initiative	p. 55
Plan Surprise	p. 58
Gain Relative Superiority	p. 60
Seek Knowledge	p. 63
Be Flexible	p. 65
Maneuvering	p. 68
Maneuver to Gain the Advantage	p. 69
Achieve the Critical Mass	p. 71
Deceive Your Competitor	p. 74
Develop Effective Internal Communications	p. 76
Gain the Mental Advantage	p. 79
Variation of Tactics	p. 82
Consider Tactical Options	p. 83
Prepare Adequate Defenses	p. 86
Avoid the Faults of Leadership	p. 89
On the March	p. 92
Occupy Strong Natural Positions	p. 93
Always Seek the High Ground	p. 95
Make an Estimate of the Situation	p. 97
Discipline Can Build Allegiance	p. 102
Terrain	p. 105
Know Your Battlefield	p. 106
Obey the Laws of Leadership	p. 109
Fight Only the Battles You Can Win	p. 111
Know Yourself; Know Your Opponent	p. 114
The Nine Varieties of Ground	p. 117
Choose a Favorable Battleground	p. 118
Shape Your Opponent's Strategy	p. 121
Make Victory the Only Option	p. 123
Plan Coordinated Efforts	p. 125
Press the Attack	p. 128
Learn Winning Ways	p. 130
Attack by Fire	p. 134
Be Disruptive and Intrusive	p. 135
Consolidate Your Gains	p. 138
Exercise Restraint	p. 140
Employment of Secret Agents	p. 143
Invest in Intelligence Resources	p. 144
Establish an Active Intelligence System	p. 147
Practice Counterintelligence	p. 149
Applying Sun Tzu's Wisdom
Practical Applications	p. 155
Outline of Key Concepts	p. 179
Notes	p. 191
Bibliography	p. 195
Translator's Bibliography	p. 196
Index	p. 198
About the Authors	p. 203
Table of Contents provided by Ingram. All Rights Reserved.

Sun Tzu - The Art of War for Managers

50 Strategic Rules Updated for Today's Business

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

ePUB

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