Sun Tzu for Women

KEYNOTE: She is the master of her enemy's fate! For twenty-five centuries, men have used Sun Tzu's classic The Art of War as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are more paths to winning than frontal assault. You can learn from the ancient Chinese strategist how to apply the feminine principle to the business world--and win every time. Whether it's relying on networking skills to win allies or manoeuvring to gain a decisive advantage, the author shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers. The tenets of Sun Tzu lend themselves to women's natural strengths in diplomacy and relationship-building. With this interpretation, you'll learn to leverage these valuable assets to trump your male colleagues every time. AUTHOR: Becky Sheetz-Runkle is co-founder and vice president of client services at Q2 Marketing, an integrated marketing communications agency focused on serving the Washington, D.C., regional information technology market. A marketing and communications professional with twenty years' experience, she is a former Marketing by Numbers columnist for the Washington Business Journal and contributes regularly to the TechnologyMarketingBlog. A dedicated martial arts instructor, Becky holds the rank of 9th Degree Black Belt and Menkyo Kaiden, a license of total transmission of the art of Sho Bushido Ryu Jujitsu. She holds black belt ranks in three other martial arts and teaches seminars and holds demonstrations. SELLING POINTS She is the master of her enemy?s fate! ? Applies the time-tested principles of The Art of War for women in the workplace ? Women represent 40 percent of the global workforce but make up less than 15 percent of corporate executives worldwide (Harvard Business Review)