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Media, Culture and Society : An Introduction - Paul Hodkinson
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Media, Culture and Society

An Introduction

By: Paul Hodkinson

Hardcover | 27 April 2024 | Edition Number 3

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In this fully updated edition of his bestselling textbook, Paul Hodkinson shows us how the media industries shape every aspect of our lives in society. Turning to media for entertainment, communication, information and opportunities to forge identities for ourselves, we live in what he calls a 'media society'. But how might we understand the content-consumption which is so ingrained within our lives? This book, complete with current and compelling case studies throughout, will equip you to navigate the fast-moving field of media and communication studies. Providing an overview for students studying introductory media modules as well as depth for those further into their media degree, this has been a key title in the field since 2010 and remains a crucial introduction for undergraduate students.

Topics updated for the new edition include:
* Datafication and data capitalism
* Surveillance
* Algorithmic power
* Platforms and platform capitalism
* Digital advertising
* Social media fame/celebrity

Industry Reviews
This excellent book achieves the impressive task of reviewing a century of scholarship while remaining finely attuned to the latest developments - from TikTok to ChatGPT and beyond. A magnificent introduction to media and communication studies that should be a required textbook for anyone engaging with our field. -- Axel Bruns In his beautifully balanced and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society, skilfully integrating theory from earlier times with the latest insights and problems. -- Sonia Livingstone

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