Sensory Marketing

An Introduction

By: Bertil Hulten

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Hardcover | 27 April 2020

At a Glance

Hardcover
240 Pages

Dimensions(cm)
24.41 x 16.99 x 1.42

Hardcover

$310.20

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Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
* The author is one of the most published professors in the field, sharing exclusive expertise and experience.
* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

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