Propaganda & Persuasion

Preface Acknowledgments Chapter 1. What Is Propaganda, and How Does It Differ From Persuasion? Propaganda Defined Jowett and O'Donnell's Definition of Propaganda Forms of Propaganda Subpropaganda/Facilitative Communication A Model of Propaganda Propaganda and Persuasion Rhetorical Background and the Ethics of Persuasion Propaganda as a Form of Communication The Demagogue/Propagandist Overview of the Book Chapter 2. Propaganda Through the Ages Ancient Greece and Alexander the Great Imperial Rome Propaganda and Religion The Rise of Christianity The Crusades The Reformation and Counter-Reformation The Emergence of Propaganda The American Revolution The French Revolution and Napoleon Propaganda in the 19th Century: The American Civil War Chapter 3. Propaganda Institutionalized The New Audience The Emergence of Mass Society The Emergence of the Propaganda Critique The New Media Advertising: The Ubiquitous Propaganda Propaganda and the Internet: The Power of Rumor Chapter 4. Propaganda and Persuasion Examined The Modern Study of Propaganda and Persuasion Research in Propaganda and Persuasion The Influence of the Media Cultural Studies Collective Memory Studies Summary Chapter 5. Propaganda and Psychological Warfare World War I and the Fear of Propaganda The Interwar Years, 1920 to 1939 World War II Post-World War II Conflicts The 1991 Gulf War: Mobilization of World Public Opinion A New World of Propaganda, 1960 to 2018 Public Diplomacy Chapter 6. How to Analyze Propaganda The Ideology and Purpose of the Propaganda Campaign The Context in Which the Propaganda Occurs Identification of the Propagandist The Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Audience Reaction to Various Techniques Counterpropaganda Effects and Evaluation Chapter 7. Propaganda in Action: Four Case Studies Case Study 1: Women and War: Work, Housing, and Child Care Case Study 2: Propaganda and Climate Change: The Heartland Institute Case Study 3: Big Pharma: Marketing Disease and Drugs Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine Note Chapter 8. How Propaganda Works in Modern Society A Model of the Process of Propaganda The Process of Propaganda Generalizations Appendix. Cyber Propaganda Cyberspace The Social Internet Hackers How Stolen Data Feed the Propaganda Enterprise The Transparency Agenda "Fake News" and Politics Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation? Digital Propaganda and Information Access Note References Author Index Subject Index About the Authors